Beyond the purely theoretical approach, it is clear that concrete actions are necessary in order to motivate the poorest populations to preserve biodiversity that is of crucial importance to humanity as a whole.

Net Positive Impact is thus going to promote approaches that should last in the long run and ones that require exchanging experiences.

The themes are based on the Millennium Development Goals.

Scientists have evaluated that since 1955 Man started to over-exploit the potential of the planet.* At the start of the 90s, the downfall of certain resources (coral, fish, etc.) started. The renewal potential of biological diversity is currently dramatically threatened, despite the fact that it is vital to humanity.

A document that has become a reference for the first sustainable development approaches of the 21st century is The Economics of Ecosystems and Biodiversity report


This report shows that inaction against various types of pollution and current environmental destruction has in fact a high cost for the economy in the medium term and a disastrous one in the long term.

However, we have examples, big and small**, where these damages on the Nature were reversed.

We have to act with a determination like never before. And we can no longer wait for governments to take action for the common good. Each individual needs to get involved and bring the business sector along for the preservation of the future for the generations to come.

In the light of the indisputable scientific data, we can no longer be content with merely reducing our negative impacts. Now is the time to act to promote positive impacts. It is possible and the European commission has come up with a survival strategy:

Companies need to quickly have neutral impacts on the environment. Furthermore, they must rapidly find ways to have positive impacts to counteract the unavoidable negative impacts. IUCN/World Conservation Union has thoroughly outlined the basis for these strategies here: No Net Loss and Net Positive Impact Approaches for Biodiversity.


Olivier Behra has been recognized as an innovative conservationist and we have over 15 years of experience that show… some failures, limits, but also significant opportunities to develop positive impacts on the environment and a proper human development. A human development that not only benefits locally in the developing countries, but also the consumers in Northern countries.


With Man And Nature ), we have put in place a tool to allow reversals of destructive trends by supporting NGOs in the South (those that represent efficiency in the long term) and the involvement of private businesses in supporting concrete projects.

We must now think future and how to get involved realistically for the required time in a vision of proper governance and economical empowerment.

Our approach is to commit ourselves in the global frameworks of recognized strategic orientations with pragmatic field visions and innovation in their implementation.

It is evident that the Millennium goals need to be followed but they cannot be addressed separately. The vision we adapted in our evolving actions and the analyses of their outcomes show that :

  • We must act together
  • A responsible economy is essential
  • Its development will be the driving force of a fairer society
  • It would develop only on a sound environmental basis.

food azote by Johan Rockström

*Listen to Johan Rockström from Stockholm Resilience Center TED Talk:

**Toxic industrial emissions of the 90s were at the root of the dramatic destruction of the ozone layer. Political leaders, in the light of scientific data, decided to take action. Industries were outraged by the strict measures put in place to forbid CFC gases, found in every fridge. 25 years later, the ozone layer is restored… and most people living in a relatively rich country own a fridge that no longer emits CFC gases.